2021 have started and you have to know A lot in Digital Marketing Trends ! A lot of things changed last year. The pandemic and economic shifts saw more people performing from home and spending less time going out. This had radical effects on the digital marketing landscape. So, what does this mean for 2021? In this blog we are getting to check out 3 trends we anticipate will happen in this year.
Let’s start with working at home. Working remotely has given people more flexibility. It’s meant less time (or even no time) commuting. This means people are spending longer online than ever before. They’re checking out information and conducting more research for business and private purchases. Consumers are using more subscription services for entertainment, fitness, and even business collaboration in droves. This is a fundamental shift within the way people spend their time. In fact, the co-founder of Slack recently stated that 2020 provided a once-in-a-generation opportunity to reimagine how we do our jobs and run our companies. They did a survey of 4,700 knowledge workers and found that only 12 percent want to return to full-time office work, while 72% want hybrid remote-office working models for the future.
Think for a flash about just a few of the ways business and marketing have already been affected:
Businesses counting on pedestrian traffic in commercial centers and downtowns have had to rethink how they draw people in and find new ways to sell to them.
Gig-economy jobs like food delivery have flourished this year. This will change the way people believe dining out, even after the pandemic, so restaurants will likely got to pivot for the future .
People performing at home has led to more understanding reception . From treadmills to bikes to online fitness classes, wellness businesses also may never look an equivalent .
In the world of digital marketing, these trends will still shape the way we do business online.
Digital ad spending took an enormous hit early in 2020, but in many parts of the economy it rebounded fast as companies pivoted.
One recent study shows advertising on ecommerce platforms jumped almost 40% in 2020. That same study predicts another 30% jump in 2021 and can account for about 13% of U.S. digital ad spend. It also projects Display spend could increase 10%.
The second development impacting this coming year are going to be that it’d be the start of the top for cookies. Chrome will not support third-party cookies in early 2022. And we know, where Google goes, others often follow.
As Chrome (and maybe others) stop supporting third party cookies, your ability, as a marketer, to retarget and track customers and prospects will be affected in big ways. There’s tons of confusion about what this may mean. Does this mean the top of tracking all together? What does it mean for end-user consent? What other tools exist to assist accurately track user’s behavior in an efficient and ethical way?
Finally, here’s another topic you’ve likely heard tons about lately. Google has made changes to Core Web Vitals. It will be a huge deal in 2021 and you’ll want to pay close attention to it. If you haven’t watched our video about this subject , follow the link within the description. There are a lot of things you’ll need to do to be ready for this critical algorithm update.
Core web vitals will look at how fast pages load for the device you’re using – your phone, table, or desktop. But it’ll go much deeper in analyzing a good range of things within the user experience.
The key are going to be to repair problems now before the changes happen in May. Algorithm changes are nothing new, but Core Web Vitals will be one of the bigger ones in recent years.